My Role
• Lead UX Designer for the Personal Finance Management segment of the app
• Led the design implementation of small business banking
• Lead UX Designer for the Axos Credit Card product implementation of the app
• Contributed to the Design System and UX Pattern Library
• Facilitated cross-functional design workshops to generate new features and product enhancements
Team
• Worked closely with stakeholders, product managers, and developers to ensure efficiency and quality throughout the project life cycle of each feature
• Collaborated with the design team to generate concepts and utilize user research in order to build a cohesive and user-centered app experience
Methods Used
• User Interviews
• Usability Testing
• Personas
• Competitive Research
• User Flows
• Design Workshops
• Sketches, Wireframes, Mockups, Prototypes
Deliverables
The following is a list of workflow and feature designs that I contributed to the app
• Onboarding and Get Started Flows
• Credit Score Monitoring
• Spending Tracker
• Net Worth
• Utility Pages and Workflows
• Home Page Enhancements• Authorized User Management
• Small Business Banking
• Axos Credit Card Implementation
Featured Projects
Due to NDA restrictions, detailed project case studies and prototypes are available upon request.
Get Started Flow - Plan Vertical
Designed the onboarding experience for the personal finance management section of the app to improve user engagement and retention.
Home Page Enhancements
User research-driven improvements to achieve a more intuitive and personalized home page experience.
Axos Credit Card Implementation
Designed a seamless mobile app experience for Axos credit card users, focusing on account management and engagement.
