Introducing a new, all-in-one practice growth solution powered by WebMD. Health practices now have all the tools they need to attract, retain and engage patients at every step of the patient journey.
Challenge
The challenge was to design a brand system and website that positions WebMD PracticePro as the doctor-approved all-in-one solution and communicates the value of their products and services in optimizing both the practice and patient journey.
My Role
As the lead Designer, I was involved in the brand positioning, brand identity and website design.
Process
01 Discover
Industry Research
Industry Research
02 Define
Brand Proposition, Mood Boards
Brand Proposition, Mood Boards
03 Design
Logo Sketches, Sitemap, Wireframes
Logo Sketches, Sitemap, Wireframes
04 Deliver
Logo Design, Website Design, Infographics
Logo Design, Website Design, Infographics
Solution
A clean and modern brand identity and website design. Images of confident healthcare providers and engaged patients were used to convey their positive impact on doctors and patients. The patient lifecycle graphic visually communicates the alignment of the platform and the journey of the practice and patient.
