GMP Landscape Architecture is is an award-winning firm focused on providing landscape architecture, land planning, and irrigation design solutions for public and private development projects.
Challenge
The design challenge was to develop a new brand identity and website that reflects their commitment in transforming a job site into a communal space by finding balance between structure and nature.
My Role
As the lead Graphic Designer in Buchanan Brand + Design, I developed the brand positioning, brand identity and website.
Process
01 Discover
Brand Survey, Industry Research, Competitive Analysis
Brand Survey, Industry Research, Competitive Analysis
02 Define
Brand Proposition, Mood Boards
Brand Proposition, Mood Boards
03 Design
Logo Sketches, Sitemap, Wireframes
Logo Sketches, Sitemap, Wireframes
04 Deliver
Logo Design, Website Design
Logo Design, Website Design
Solution
A minimal and sleek design aesthetic was applied to the brand identity and website design. This enabled GMP's work to be the focal point on the website. The use of ruled lines were inspired by their blueprint design print outs.
